I am looking for information regarding the relationship between media buying agencies and advertising agencies


-How a media buying agency works
-Relationship between media buying agency and advertising agency
-Services offered by media buying agencies
-Relationship between media buying agency and client
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2 Responses to “I am looking for information regarding the relationship between media buying agencies and advertising agencies”

  1. shutterbug365
    December 26, 2009 at 9:36 pm »

    there usually is a media buyer inside an ad agency that works with a product manager and the client in planning the media buys

  2. Mark B
    December 28, 2009 at 9:31 am »

    If you’re after detailed information, I would advise looking up trade publications and associations to find out what kind of reports and primers they have. In the UK, try campaign magazine -, and the advertising association -http://www.adassoc.org.uk/html/information_centre.html. Then going from there if you look at a few media buying agency web sites you’ll get a good idea of the services they offer.

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