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How would you market alcohol if advertising it is prohibited?

Hello guys – I’ve been posited this question for a media assignment and I’m a little stumped. I’m an English student so media is not my strong point and this is for a media-related subsidary. I guess I have to highlight the difference between marketing and advertising, i.e. does an internet viral or artwork on the underground constitute as advertising? What ways can an alcohol brand have any visibility if advertising is banned? Are there any clever alternatives?

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