Archive for February, 2010

What exactly is an “Advertising Sales Director”? in layman’s terms please?

Like do they pitch Ideas for commercials and stuff or what. Because I want to go into whichever one pitches awesome ideas.

How important is the use of color in marketing/advertising?

I would really appreciate it if you could answer these questions, I would really like to know what your thoughts are on this subject! List resources to back up what you have to say (if available)!
How important are the use of color schemes in packaging/logos? Can colors create brand loyalty? Can a color be a [...]

Can you recommend a professional advertising software for in-house design/marketing department?

We’re a small in-house design department for a growing med-large company. We’re looking for professional multi-user software that will help us operate & collaborate more efficiently to do the following:
- create monthly ad schedules that encompasses many markets (50+ newspaper & magazine type publications plus a few web ads). Totals the cost of all ads [...]

What are the departments in advertising agency?

Which are the departments in the advertising agency

How many people in the world work in marketing or advertising careers?

I’m trying to gauge the overall interest in a book aimed at marketing and advertising professions and would love to know the overall market size. Thanks!!

How do you get a job/interview with Freed Advertising Agency in Sugar Land?

I have a BBA in Marketing and Management. I don’t have that much experience…only 2.5 years as a cashier for a college. I went to freed’s website, but they don’t have any job postings. How do I go about getting an interview/job there?

Setting Up An Email System For All My Clients?

I’d like to have a convenient way to email all of my clients at once to advertise new specials and other things of that nature. Can anyone recommend a free site that will make this easy to do? I use Yahoo for standard emails, but need a better “mass email” system.

Can anybody in the advertising business tell what Media-IQ does?

I know they audit media buys for advertisers but what exactly do they audit?

Need software to manage my advertising campaigns – help?

I need a database or specific software to track all of my advertising expenditures – both print ads and online ads as well. Need to follow cost and recurrence and for the online ads, ideally click through rate and so on. There must be some piece of software out there that would work, rather than [...]

What would be a good name for a newsletter based on Advertising and Sales for a City Newspaper?

Heres some of my examples but i think they suck:
The Sale Boat
The 3rd Floor Informer ( I work on the 3rd floor)
NewsBlues
Please help!!!